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General Motors has been granted the most clean-energy patents between all automakers for more than a decade and is using them on building its new electric vehicles.Ĭhevrolet Volt has been awarded the ‘Green Car of the Year’ award for the last two years.Ĭurrently, General Motors sell its vehicles under 10 different brands: Chevrolet, Buick, GMC, Cadillac, Opel, Vauxhall, Holden, Baojun, Wuling, Jiefang.Įxcept Volkswagen, no other company can compare its brand portfolio with General Motors. Moreover, the company’s is producing some of the eco-friendliest vehicles. It is the only automaker to receive five-star safety ratings for 19 of its 2016 vehicle models. The company focuses on producing the safest cars in the industry. Safety is GM’s main priority when designing and building new vehicles. General Motors commitment to sustainable and clean environment results in lower costs, happier communities around it, attracts lots of positive publicity and strengthens brands image. No other automoanufacturer has received so many EPA ENERGY STAR awards or converted, so many of its facilities landfill-free as General Motors. It is also the only automaker in the world, which has signed ‘Climate Declaration’ to help solve climate change. The company has converted its global headquarters and an additional 122 facilities landfill-free and has committed to 100% renewable energy by 2050. GM’s environmental and sustainability policies didn’t stop there. The company was able to cut its energy spending per vehicle produced by 5.6% in 2015 alone. Environmental Protection Agency (EPA) ENERGY STAR energy-reduction challenge in 2010, the company has already avoided over $237 million in energy costs and reduced 1.8 million metric tons of carbon emissions in 73 of its U.S. Sustainability and environmental policies provides GM an additional competitive edge against its competitors.ģ. Therefore, company’s strong position in the U.S.
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The company has earned over 60% of its revenue from the U.S. is the second largest automotive market in the world and is the largest GM’s market in terms of revenue. Source: Ford SWOT analysis (*data for Toyota is for the whole North America segment, which includes U.S., Canada and Mexico) vehicle market share in 2015 (vehicle units in thousands) Company Despite the company’s bankruptcy and reorganization in 2009, the company remained the largest automotive manufacturer in the U.S., where it holds over 17.3% market share. General Motors is one of the traditional “big three” automotive brands in the U.S., which also include Ford and Chrysler.
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Few of General Motors’ rivals have succeeded in China so well.Ģ.
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The company gained an access to the local brands and opened the market for its own brands. SMG is also the largest vehicle producer in China.Ī joint venture with local Chinese automotive companies has allowed GM to overcome most of the foreign market entry barriers and accelerated the company’s growth in China. Both companies and their joint venture SMG control the majority of the other General Motors’ joint ventures in China. (SMG) is the largest of GM China’s ventures jointly created with a key partner Shanghai Automotive Industry Corporation (SAIC). The company has in total 11 partnerships in China, which employ over 58,000 employees. The main reason behind such GM’s success is its joint ventures in China. In 2015, the company and its joint ventures sold over 3.612 million vehicles in China alone (5.2% more than in previous year) and captured 14.9% market share. General Motors’ largest market in terms of number of vehicles sold is China. Joint ventures with local Chinese automotive companies You can find more information about the business in General Motors official website or Wikipedia’s article. GM’s primary markets are China and the U.S. GM controls a strong brand portfolio and sells its vehicles under 10 different brands, such as: Chevrolet, Buck, GMC, Cadillac, Opel, Vauxhall, Holden, Baojun, Wuling and Jiefang. In 2015, GM produced 9.958 million vehicles and captured 11.2% of the global automotive market share. It is the second largest automobile manufacturer in the world. The company designs, manufactures and sells various vehicles, including cars, trucks, commercial vehicles, crossovers and automobile parts. General Motors Company (further GM) is a multinational automotive company based in Detroit, U.S. $9.687 billion (2015) 245% increase over $3.949 billion (2014)īayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies.